Me and Joanna (founder of J.WLRY Sthlm) meet a couple of years ago in Paris, both Swedes in a big city where anything was possible but also where there were many bumps on the road. One thing we always shared even in hard times was our love for fashion and design, so it makes me proud as a friend to see her creating something really beautiful that I constantly carry around my finger. Instead of me writing things about the ring I thought I would share a few words from the designer herself below.
ME: Hi Joanna, Are you ready for three quick questions? What are you wearing right now?
JOANNA: Hi, sure go ahead! I am wearing my lovely knitted crop trousers from COS. Together with a top from Malene Birger and a sweater from Wood Wood. My high heels from Rodebjer I am just dreaming of wearing, the pregnancy only lets me have my New Balance sneakers.
ME: What are you doing today?
JOANNA: I am organizing the rest of the week’s jewelry making and planning a client meeting, and kind of always sketching on some new exciting ideas while listening to music…
ME: I absolutely love the ring Lights Off from your collection, can you tell me more about where you get the inspiration from when creating your jewelry?
JOANNA: I’m so happy to hear that! My inspiration source comes mostly from minimalism and Art Deco objects and the artist Hervé Van Der Straeten that I got familiar with when I studied fashion in Paris. I can’t get enough of his work.
Thank you Joanna and good luck with J.WLRY Sthlm and the soon to be here baby!