I guess in one way I always knew I wanted to work in fashion, the way to express myself through clothes and trying to stick out and be different is something always I did and loved (read punk, hippie, skater yes, I went through all faces). My parents never stopped me and always let me dress the way I wanted and I think that their support taught me to never question myself and my taste, and most of all that it was okay to have your own style!

After many years of soul-searching, I ended up back in my hometown Gothenburg and took a bachelor degree in Media and Communication. After finishing my studies I realized that Sweden was too small for my big dreams so I spent three years in Paris working with brands like COS, Stella McCartney and Acne Studios. I look back now and realize that those years were probably the best fashion school I could ever experience. After Paris I moved to the wonderful city of London which I now call home.

I’m currently working for Acne Studios again as a brand specialist in the famous Liberty department store where I get to work as a personal stylist for my customer. There is nothing more rewarding then to dress someone and make them feel beautiful, confident and strong as a woman.

My passion lies in to help people find their style, make smarter purchases and build that perfect basic wardrobe.

In my blog you will find things that inspire me, how I dress, style tips, shopping tips, beauty tips, deco inspiration and many more things that make my heart take an extra beat.